My role: Junior Art Director
Challenge:
Bayer hosted a global meeting of executive leaders Brazil when they bought Merck. To emerge the brand team members into the world of Claritin, we created an experiential set designed to give executives a first-hand experience of what allergies sufferers go through.
​Execution:
My job, as someone with allergies, was to design an experience that illustrates what sufferers go through and introduce employees to the sensations of allergies, and Claritin clear relief.
A POV walk-through of the experience.
