Challenge:
Bayer hosted a global meeting of executive leaders Brazil when they bought Merck. To emerge the brand team members into the world of Claritin, we created an experiential set designed to give executives a first-hand experience of what allergies sufferers go through.
​Execution:
My job, as someone with allergies, was to design an experience that illustrates what sufferers go through and introduce employees to the sensations of allergies, and Claritin clear relief.

A POV walk-through of the experience.

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