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Aaron is a dynamic leader with a multifaceted background in communications, advertising, and leadership. His career began in journalism, where roles as a copy editor and reporter in Minneapolis ignited his passion for storytelling and meaningful connection. Transitioning into strategic communications and creative direction, Aaron quickly developed an impressive track record of driving impactful campaigns and fostering inclusive team environments. Along the way, he discovered a profound interest in design, which now makes up his primary work.
Currently a Creative Director at Edelman, Aaron has earned a reputation for leading with empathy and innovation. He has delivered award-winning campaigns for major global brands such as Hawai‘i Tourism, Starbucks and Sunkist. His projects are celebrated for their creativity and strategic impact, led by exceptionally high standards for cultural sensitivity. Colleagues have described him as “a visionary leader” and “the glue that holds the team together,” reflecting his ability to unite teams and elevate creative work to new heights.
Aaron’s commitment to diversity, equity, and inclusion is at the heart of his leadership philosophy. As the driving force behind Edelman’s LGBTQIA+ Employee Resource Group “Equal,” Aaron has created spaces for dialogue, support, and mentorship that strengthen a team’s inclusive culture. He has been instrumental in developing panels, safe spaces, and initiatives that foster belonging and representation, earning the respect and gratitude of his colleagues. His efforts to center diverse perspectives in creative processes have been described as “transformative” and “deeply impactful” by those who work alongside him.
In addition to his professional contributions, Aaron is a dedicated mentor and educator. He teaches art direction and design, equipping the next generation of creatives with the skills and confidence needed to thrive in the industry. Whether refining campaign strategies, mentoring team members, or championing equity and inclusion, Aaron approaches his work with passion, humility, and a commitment to excellence. His unique blend of technical expertise, strategic vision, and unwavering dedication to people makes him one to know.
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