Challenge:
For some people, the postcard version of Hawai‘i works just fine. But that doesn't work for Hawai‘i.
For some people, the postcard version of Hawai‘i works just fine. But that doesn't work for Hawai‘i.
Strategy:
Get first-time visitors to see Hawai‘i as more than another beach with a higher price tag.
Get first-time visitors to see Hawai‘i as more than another beach with a higher price tag.
Idea:
When you live like we do, Hawai‘i says with you.
When you live like we do, Hawai‘i says with you.
We created four campaign videos—a hero, adventure, culinary and leisure—
to launch across social, digital and direct TV.
to launch across social, digital and direct TV.