My role: Art Director
Problem:
When it comes to fixed income, financial service companies typically rely on AI. At MFS, the knowledge of fixed income comes from humans—experts who provide only the active management strategies of a human.
Idea:
Inspire investors to see what's possible with the human power.
We partnered with Kevin Olusola to launch with work with a unique piece that demonstrates the talents only a human can do. In a 360 effort across digital and traditional media placements, we brought to life what the human power can do.
A second hero piece focused on the strength that only humans can bring.
We used stroboscopic photography to create dynamic assets that would highlight the human power.
