Challenge:
Paypal was growing and hoping to launch ahead of mobile payment competitors—and COVID accelerated that. Germs were on everything, especially money.
Paypal was growing and hoping to launch ahead of mobile payment competitors—and COVID accelerated that. Germs were on everything, especially money.
Strategy:
Less touch-y = safer
Less touch-y = safer
Execution:
We let Neil Patrick Harris loose in a CVS store overnight to safely demo our 'less-touchy' payment method.
We created teaser content and a hero video syndicated across social for the promotion.
We let Neil Patrick Harris loose in a CVS store overnight to safely demo our 'less-touchy' payment method.
We created teaser content and a hero video syndicated across social for the promotion.
Results:
40% increase in new users in 1 month