Challenge:
Paypal was growing and hoping to launch ahead of mobile payment competitors—and COVID accelerated that. Germs were on everything, especially money.
Strategy:
Less touch-y = safer
Execution:
We let Neil Patrick Harris loose in a CVS store overnight to safely demo our 'less-touchy' payment method.
We created teaser content and a hero video that was syndicated across social for the promotion.
Results:
40% increase in new users in 1 month
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