My role: Creative Director—Art
Challenge:
Starbucks® seasonal coffee flavors for spring don't get as much love as fall's Pumpkin Spice Latte;
likewise, fewer people are using their PTO during spring break.
likewise, fewer people are using their PTO during spring break.
Strategy:
Breaks are how we reset intentions and make our time on better.
Execution:
We launched on social across TikTok and Instagram, asking consumers to honor their breaks for a chance to win one with Tan. We captured a suite of digital & social assets to leverage across the campaign.
Results:
1.0B Earned Impressions
36.3K Organic Social Engagements
204.8K Total Engagements
36.3K Organic Social Engagements
204.8K Total Engagements
