Starbucks® seasonal coffee flavors for spring don't get as much love as fall's Pumpkin Spice Latte;
likewise, fewer people are using their PTO during spring break.
Breaks are how we reset intentions and make our time on better.
We launched on social across TikTok and Instagram, asking consumers to honor their breaks for a chance to win one with Tan. We captured a suite of digital & social assets to leverage across the campaign.
1.0B Earned Impressions
36.3K Organic Social Engagements
204.8K Total Engagements