My role: Associate Creative Director—Art
Challenge:
Sunkist is all about sharing real moments over citrus. So when COVID-19 upended that, we needed to create a space we could still gather over citrus, safely.
Execution:
We brought our citrus grove to Animal Crossing where select participants and media could visit our island and collect unique, limited-time citrus-themed items, artwork and outfits. Part of a 360 digital & social effort, we filled spots and interest in our Sunkist Island and were able to make sweet connections throughout the world.
Results:
All tours of island with media & consumers filled, even resulting in an additional session. (On Animal Crossing, you are capped at the number of users allowed on your island at once. All sessions on Sunkist's island were full).
Video tour of Sunkist island.
Promotional video of Sunkist island.
