My role: Associate Creative Director—Art
Problem:
Sunkist needed a new look. One that made them feel like the premium citrus for which they're known.
Sunkist needed a new look. One that made them feel like the premium citrus for which they're known.
Idea:
Treat them like the little beauties they are: the latest product drop.
Treat them like the little beauties they are: the latest product drop.
We launched content that put each citrus' unique characteristic front and center.