Problem:
Travelers to the Hawaiian Islands have difficulty connecting with the place, and often isolate themselves
to overcrowded areas that don't always reflect the real Hawai‘i. We needed to show that the people of
the Hawaiian Islands are the best way to connect with the local culture.
Travelers to the Hawaiian Islands have difficulty connecting with the place, and often isolate themselves
to overcrowded areas that don't always reflect the real Hawai‘i. We needed to show that the people of
the Hawaiian Islands are the best way to connect with the local culture.
Idea:
Elevate Hawai‘i ambassadors to tell their story of its people, and the place.
Elevate Hawai‘i ambassadors to tell their story of its people, and the place.
Director: Alex Bocchieri
DP: Johnathan Walk
Photographer: Ben Ono
Social DP: Matt Heirakuji
My role: Creative Director
Sr AD Director: Hillary Dado
Sr. Copywriter: Lilly Evans