Problem:
Hawai‘i needed a hard-hitting message to potential visitors breaking the assumptions of commonly overlooked and unknown roots of Hawaiian culture.
Hawai‘i needed a hard-hitting message to potential visitors breaking the assumptions of commonly overlooked and unknown roots of Hawaiian culture.
Idea:
An un-skippable paid series showing potential visitors This Is Hawai‘i.
An un-skippable paid series showing potential visitors This Is Hawai‘i.
Our hero 15-second spot launched to build our audience, and those who engaged were retargeted with the below 6-second spots.