My role: Concepting
Problem:
TUMS wanted to play a role during the 2024 Superbowl, but not one on the field. They wanted to make sure football watchers could enjoy what they enjoy best—their food.
Idea:
Bet on food, like you can bet on TUMS.
Creative Concepting Partner: Amanda Ozarowski, Creative Director
Execution Team: Michelle Tucker, Christopher Swanson,
Lily Evans, Hillary Dado, Harry Haveles, Tom Hehir
Lily Evans, Hillary Dado, Harry Haveles, Tom Hehir